ATP Finals | Next Gen
Every year the Next Gen tournament showcases the top eight up and coming talent in the tennis world, essentially the ATP Finals for juniors players. The Next Gen tournament is held every year in concurrence with the showpiece ATP Finals. For the last few years Cookie Studio, working with Clean Cut Media, have created the in-game footage for the showpiece ATP Finals and the Next Gen Tournament.
Cookie invited me in to help with Next Gen tournament. I created the player entrances and the point stings. These all worked on eight-foot high digital screens behind the players, sideline digital screens, and the arena's gondola screen.
The graphics had to reflect the energetic and different nature of the tournament while dealing with the challenge of making sure everything worked together across all the screens. The project was both massively rewarding. It was a great delight working on this project with the lovely people at Cookie Studio.
Client: ATP/Clean Cut Media
Agency: Cookie Studio
Creative Director: Thiago Maia
Producer: Josephine Brown
Motion Designer: Nelson de Sousa
