Black & Decker Intelligent Tools
Maverick Advertising approached me to do a promo highlighting Black & Decker's Intelligent Tools range and their ease of use. I was presented with a rough concept/storyboard and voice over.
Maverick knew that a smart transition was what they were looking to highlight the seamless ease in which the tools transition between different tasks but didn't really know how to achieve this or put it on paper. That was left up to me and after a few reviews we ended up with this piece which I am extremely proud of.
Client: Black & Decker
Agency: Maverick Advertising
Creative Director: Sedaka Charles
Account Director: Gary Lapping
Client Services: Lucy Cadel
Animator: Nelson de Sousa
