Winston - Make Your Own
Working with FRUKT we created these two videos for Winston's overseas markets. They were created as a tongue in cheek approach to easy it is to make cigarettes.

FRUKT approached me with a relatively open brief, only knowing that the videos needed to mimic and play with the trope of instructional videos. Working alone on the videos meant there was a lot to be done from editing, to hand rig animation to lighting and rendering. Once finished, I think it was definitely worth the effort.

The second video can be found here:

Client: Winston
Agency: FRUKT
Creative Directior: Mark Werner
Senior Account Director: Alina Ghioca
3D Artist: Nelson de Sousa

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