Winston - Make Your Own
Working with FRUKT we created these two videos for Winston's overseas markets. They were created as a tongue in cheek approach to easy it is to make cigarettes.
FRUKT approached me with a relatively open brief, only knowing that the videos needed to mimic and play with the trope of instructional videos. Working alone on the videos meant there was a lot to be done from editing, to hand rig animation to lighting and rendering. Once finished, I think it was definitely worth the effort.
The second video can be found here:
Creative Directior: Mark Werner
Senior Account Director: Alina Ghioca
3D Artist: Nelson de Sousa